One page. Multiple markets. No false ranking.
The LSG Global Low-Season Evidence Map 2026 connects Low Season Growth public research on Europe, the Caribbean and Japan. Each section keeps its original source, period and metric. The figures below are not converted into a cross-region league table because the underlying datasets are not directly comparable.
Europe — tourism seasonality
Source: Eurostat · Reference year: 2025
Selected examples of the LSG Peak-to-Trough Concentration Gap — the share of annual accommodation nights in the two busiest months minus the share in the two slowest months:
- Croatia: 53.1 percentage points
- France: 27.7 pp
- Italy: 26.8 pp
- Cyprus: 26.0 pp
- Latvia: 18.8 pp
- Lithuania: 11.3 pp
The metric is an LSG descriptive calculation from Eurostat data, not an official Eurostat indicator.
Research Note 01 · CSV · DOI
Europe — international vs domestic demand
Source: Eurostat · Reference period: H1 2026 / Q1 2026
- Foreign guest-night growth: +2.5%
- Domestic guest-night growth: +0.9%
- Foreign share of EU accommodation nights: 48.9%
- LSG international-to-domestic growth ratio: 2.78×
- LSG share of additional Q1 nights attributed to international visitors: 73.1%
Europe — regional domestic and international demand, 2024
Source: Eurostat, Regions in Europe — 2026 edition · Published: 23 September 2026 · Reference period: calendar year 2024 · Added to this map: 29 September 2026.
Foreign visitors generated more accommodation nights than domestic visitors in 65 of 244 EU regions (26.6%). Selected foreign shares were Kriti (Crete) 94.4%, Jadranska Hrvatska 92.0% and Illes Balears 90.2%. By contrast, 96.7% of nights in Mecklenburg-Vorpommern came from domestic visitors.
Use and limitation: this is regional demand-mix context, not a 2026 growth comparison or a measure of low-season demand. LSG recommends checking the property's actual source markets in the months being targeted before selecting an offer or channel.
Research Note 02 — regional supplement · Official Eurostat source · Publication record.
The existing Research Note 02 CSV covers the original 2026 analysis; these 2024 figures are not included in it.
Europe — EU residents' trips and tourism expenditure, 2025
Source: Eurostat · Published: 9 October 2026 · Reference period: calendar year 2025.
- Trips by EU residents: 1.20 billion, +1.4% vs 2024 (+17 million)
- Domestic trips: 848 million (70%)
- Foreign trips within the EU: 264 million (22%)
- Trips staying within the EU: 92%; destinations outside the EU: 8%
- Total expenditure: €266.2bn domestic vs €379.4bn foreign trips
- Accommodation expenditure: €90.3bn (34%) domestic vs €131.3bn (35%) foreign trips
LSG interpretation: cross-border travel represents a smaller share of trips than domestic travel but a larger pool of total tourism expenditure. For weak-date planning, this supports source-market analysis rather than assuming that national or EU averages translate directly into hotel demand.
Scope warning: these are trip and expenditure statistics for EU residents, not hotel-only accommodation-night or occupancy figures. Foreign-trip expenditure includes trips outside the EU; the 264 million figure refers specifically to foreign trips within the EU.
Research Note 02 — 2025 resident travel supplement · Official Eurostat release.
Europe — platform-booked short-stay demand, Q2 2026
Source: Eurostat · Published: 2 October 2026 · Reference period: Q2 2026 at national level; Q1 2026 at NUTS 2 regional level.
- EU platform-booked short-stay guest nights: 258.8 million
- Year-on-year change vs Q2 2025: +5.3% (+13.1 million nights)
- Change vs Q2 2024: +23.9% (+50.0 million nights)
- Q1 2026 year-on-year growth in the same series: +9.7%; the growth rate slowed by 4.4 percentage points in Q2.
- Selected Q2 growth: Malta +25.0%, Italy +8.1%, Germany +6.5%, France +6.2%, Spain +1.9%.
- Top Q1 regions by guest nights: Canarias 8.8m, Rhône-Alpes 8.8m, Andalucía 8.3m.
LSG interpretation: demand booked through major platforms is still growing, but the pace has slowed and performance differs sharply by destination. Use this as a destination and channel signal, not as proof of hotel-level demand.
Scope warning: Eurostat states that this series covers holiday rentals and other short-stay accommodation offered through Airbnb, Booking and Expedia, excluding hotels and campsites. Because of possible overlaps, it cannot be added to general tourist-accommodation statistics.
LSG Insight — European Short-Stay Demand Is Still Growing — But the Pace Is Slowing · Official Eurostat release.
Caribbean — low-season RevPAR
Source: CHTA + Amadeus · Source-data period: April 2025–March 2026
- High-season hotel RevPAR: US$183
- Low-season hotel RevPAR: US$125
- End-of-year holiday RevPAR: US$283
- LSG calculation: low-season RevPAR was about 31.7% below the high-season level
- Brazil low-season arrivals: +60%
- Colombia low-season arrivals: +26%
Japan — aggregate cooling, source-market divergence
Sources: JNTO + Japan Tourism Agency · Reference period: June–August 2026
- August visitor arrivals: 3,098,900
- August YoY change: -9.6%
- Markets recording record August arrivals: 14
- July room occupancy rate: 60.8%
- June room occupancy rate: 57.2%
How to read this map
This page is an evidence index, not a global ranking. A national accommodation-night concentration metric, a regional RevPAR figure and a border-arrival statistic measure different things. LSG keeps them separate and links every section to the underlying research and data.