Press coverage · 14 October 2026
Hotel Speak has published A Booking Gap Is Not a Demand Diagnosis: Four Checks Before You Discount, a contributed article by Vincenzo Proto, founder of Low Season Growth.
What the contribution covers
Before reducing rates for an underperforming stay window, the article proposes distinguishing four issues: demand for the destination and dates, the fit between the hotel offer and travelling guests, distribution and visibility, and friction in the booking process.
The practical focus is to identify the constraint before choosing a commercial intervention. This is an approach to diagnosis, not a claim of guaranteed booking or revenue results.
Read the original article
Read the contribution on Hotel Speak
This page announces the external publication; it does not reproduce the full article. Publication does not imply endorsement of Low Season Growth services or a commercial partnership.