Founder profile
Vincenzo Proto
Founder, Low Season Growth
Vincenzo Proto founded Low Season Growth to work on a specific hospitality problem: how independent hotels, B&Bs and guesthouses can diagnose and act on weak-demand periods without assuming that every soft date is simply a pricing problem.
His work combines business economics, B2B sales and hospitality experience, including hotel administration at Club Med in St Moritz. Current research and commentary focus on hotel seasonality, weak-date diagnosis, source-market demand, direct booking, commercial planning and evidence standards for hospitality decision-making.
Areas of work
- hotel seasonality and recurring weak-demand periods;
- weak-date diagnosis across demand, market fit, distribution and booking conversion;
- direct-booking and hotel commercial planning;
- tourism demand and source-market analysis;
- B2B hotel sales, partnerships and proactive commercial outreach;
- hospitality research methodology, measurement and evidence standards.
Selected publications and commentary
- Hotel Technology News — 25 September 2026: How Independent Hotels Can Turn Soft Dates Into Focused Sales and Marketing Action. Contributed hospitality viewpoint.
- Revista Hotéis — 25 September 2026: Conheça ações comerciais para trabalhar a baixa temporada. External hospitality publication.
- Medium — 2 October 2026: A weak hotel date is not always a pricing problem. Author-published content on Medium; not independent editorial coverage.
Public publications & authority register
Research and public methods
Low Season Growth publishes source-backed hospitality Research Notes with methodology, source links, downloadable data and persistent DOI records. Public research, methods and evidence status are available through the Research Hub, Research DOI Registry, LSG Method Registry and LSG Evidence Ledger.
- European Tourism Seasonality 2026 — DOI 10.5281/zenodo.22937580
- International Tourism Demand in Europe 2026 — DOI 10.5281/zenodo.22938213
- Caribbean Low Season 2026 — DOI 10.5281/zenodo.22938535
- Japan Tourism 2026 — DOI 10.5281/zenodo.22938971
Speaking and interview topics
- Diagnosing weak hotel dates before discounting — separating demand, source-market fit, distribution and booking conversion.
- Hotel seasonality and destination resilience — what recurring weak periods mean for independent hospitality and tourism SMEs.
- Source-market divergence — why aggregate tourism demand can weaken while selected origin markets still grow.
- Direct booking and commercial planning — turning a weak period into specific decisions on offers, partnerships, outreach and booking paths.
- Using tourism data without overstating it — distinguishing source data, descriptive calculations and interpretation.
Available formats include conference sessions, panels, workshops, webinars, podcast interviews, practitioner discussions and research briefings.